Adweek 2018
[ portfolio · v3 · 2026 ]
Advisory, brand,
and the work
that just looks pretty
actually moves
the business.
I'm Marc Lewis — a creative director and marketing leader with 20 years in brand, campaign, and growth work. Each year I take on a small number of Carolinas businesses, starting with the strategy and ending with the site that ships it.
Marc Lewis · Raleigh
(01) The practice
Strategy first.
The site last.
Most agencies start with a sitemap. I start with the question of what your business needs to say, to whom, and why now. Brand and copy follow from that. The website is the deliverable, not the strategy.
(I) Where it starts
Advisory & performance
A clear read on what's working, what isn't, and what one or two moves would actually change the numbers. Twenty years of pattern-matching, in plain English.
- — Site & funnel audit
- — Positioning sprint
- — Quarterly strategy call
- — Conversion review
(II) What you stand for
Brand direction
The visual and verbal identity that makes a small business read as the obvious choice. Not a logo refresh — a system that holds up across signage, packaging, and the site.
- — Identity systems
- — Naming & messaging
- — Packaging & signage
- — Brand guidelines
(III) How it sounds
Copy that converts
Headlines, homepage, ads, and the awkward About page. Twenty years writing for editorial, agency, and in-house teams — applied to the page that has to do the selling.
- — Site copy
- — Campaign concepts
- — Email & ads
- — Long-form & SEO
(IV) Where it ships
Websites that work
Modern stack, sub-2-second loads, ranks well, won't break when a plugin updates. The site is where the strategy and brand actually meet customers.
- — Design & build
- — Hosting & security
- — Conversion tracking
- — You own everything
(02) Notes — a dispatch every other Friday
Writing about
the practice.
Short essays on positioning, brand, and the unsexy work of making a small business read as the obvious choice. Plain English. No frameworks for sale.
All notes (1) → RSS · every other Friday
Featured work in
Featured in: Adweek, Esquire, Health, INDY Week, Communication Arts
(03) Selected work
Two decades
of craft.
Brand systems, campaigns, and creative direction — for clients ranging from local restaurants to Fortune 500s. Drag, scroll, or tap →
CRSP 2017
TAG 2019
Petal & Plate 2016
SH
The Shizzle 2015
Sensus 2017
SolarWinds 2020
(·) Free site audit · 24-hour turnaround
Not sure if
your site needs
work?
Send me your URL. I'll send you a free audit within 24 hours — PDF, plain English, the three things actually worth fixing.
Get a free site audit Plain-English PDF3 actionable fixesNo sales call requiredFree, always
(04) Engagements
Two ways
to work together.
Fixed pricing. Cap of twenty active clients. Both engagements include the full practice — advisory, brand, copy, and the site that ships them. No surprises.
Engagement 01
Growth
For local businesses that need positioning, a brand that holds up, and a site that actually works.
$5,000
+ $249 / mo
- Positioning & audit
- Brand direction (lite)
- Site copy & messaging
- Up to 10 pages, mobile-first
- Google Business setup
- Hosting, SSL, security
- 30 min/month edits
- Quarterly performance report
Start with a free audit → 7 / 20 booked
Engagement 02 · Most popular
Authority
For businesses ready to lead the category — strategy, brand system, and a site built to compound.
$10,000
+ $499 / mo
- Everything in Growth
- Full brand system & guidelines
- Campaign-grade copywriting
- Up to 20 pages
- Google Business management
- Conversion tracking & testing
- One custom tool per quarter
- Monthly strategy call
Start with a free audit → 3 / 20 booked
Add-on · Light $199 / mo
Content & SEO
One blog post, one technical SEO check, monthly.
Add-on · Standard $349 / mo
Content & SEO
Two posts, on-page optimization, link cleanup.
Add-on · Heavy $599 / mo
Content & SEO
Four posts, content strategy, keyword expansion.
(I)
Strategy is the deliverable
You don't just leave with a site. You leave with a clearer read on positioning, audience, and the one or two things actually worth investing in next.
(II)
One person, twenty clients
A deliberate side practice. The cap means I answer your emails myself and the same brain that scoped the work writes the copy and ships the site.
(III)
Built to perform
Sub-2-second loads, conversion tracking, ranks well, won't break when a plugin updates. Performance isn't a phase — it's the point.
(IV)
You own everything
The strategy doc, the brand, the copy, the site, the domain. If you ever want to leave, I hand you the keys with no drama.
(05) About
Marc Lewis · 2026
I've spent two decades in the room where the work gets decided — agencies, startups, and in-house teams. I bring that judgment to a small number of businesses each year: positioning first, then brand, copy, and the site that ships them.
(06) Contact
Send me
your URL.
I'll send back
three moves.
Email · 24-hour response
hello@marctlewis.com