Marc Lewis

About Marc.

Marc Lewis

Marc Lewis is a brand and marketing leader. He’s spent 20+ years across editorial, agencies, and in-house teams — currently Director of Marketing at Baker Home Exteriors, a 110-year-old, employee-owned exterior contracting company in Raleigh.

Before BHE, Marc was VP Creative Director at Crisp and a co-founder of Evergreen Media at Three Ships. He led marketing at Kaleido, a ConsenSys-backed blockchain fintech, and started his career as a copywriter.

How I think about the work.

  1. No. 01 Brand is a sales tool, not a vanity exercise.
  2. No. 02 Most companies don’t have a marketing problem. They have a clarity problem.
  3. No. 03 If you can’t explain the strategy in writing, it isn’t strategy.
  4. No. 04 Tools are cheap. Judgment is what’s expensive.

Career.

  • 2024– Director of Marketing, Baker Home Exteriors
  • 2021–24 Senior Marketing Manager, Kaleido (ConsenSys)
  • 2014–21 Co-Founder, Evergreen Media at Three Ships
  • 2014–21 VP Creative Director, Crisp
  • 2005–14 Copywriter, various

Elsewhere.